We build & manage clinic websites that operate in regulated environments, from infrastructure and monitoring to long-term search visibility.
Updates break forms.
Consent systems drift.
Tracking stops working.
Speed degrades over time.
Rankings slip without clear warning.
You usually notice after bookings slow down or something becomes a problem.
Stability, monitoring, and control for clinic websites operating in regulated environments.
Local trust signals and visibility for clinics that rely on nearby clients.
Structured content and authority built over time for long-term search visibility.
Optimised WordPress hosting environment managed on your behalf.
Hosting resources suitable for small to medium clinic websites.
Includes:
Managed WordPress hosting
Server-level performance configuration
Ongoing hosting maintenance
10GB SSD storage
Capacity for up to 15,000 visitors per month
Hosting infrastructure only.
Routine WordPress updates handled for you.
Includes:
WordPress core updates
Theme updates
Plugin updates
Updates are applied, not tested for compliance, tracking, or form accuracy.
Baseline performance configuration to keep the site loading efficiently.
Includes:
Caching and performance configuration
General speed improvements
Does not include page-level optimisation or ongoing performance monitoring.
Basic security and recovery coverage.
Includes:
No proactive issue detection or compliance monitoring.
Basic website care & maintenance.
Compliance baseline
Fully managed WordPress hosting with controlled updates, performance optimisation, security monitoring, and automated backups.
Designed to prevent silent failures, broken forms, and update-related issues.
Includes:
Consent systems configured and maintained to support modern data protection requirements.
Includes:
Supports compliance efforts. Does not replace legal advice.
On-site trust and reputation signals maintained in a performance-safe way.
Includes:
Reinforces patient confidence without marketing campaigns.
Accessibility tools and monitoring to reduce usability and accessibility risk.
Includes:
Accessibility tools enabled site-wide
Common accessibility issues addressed
Improved contrast, readability, and navigation
Ongoing monitoring for new issues
Provides risk reduction and usability support. Not certification.
Monitoring systems to see what is happening before problems affect bookings.
Includes:
GA4 configured correctly
Google Search Console configured correctly
Keyword position tracking for core clinic terms
Microsoft Clarity heatmaps and session recordings
Basic dashboard for traffic, errors, rankings, and behaviour
Tracking shows visibility and behaviour. Improvements require a separate growth plan.
Essentials required for clinics collecting enquiries, bookings, or client data.
Local presence layer
Includes the full Website Stability & Control baseline:
Hosting, updates, monitoring, and backups
Consent and data controls
Trust and reputation display
Accessibility support
Analytics, behaviour, and visibility monitoring
This layer cannot run without the baseline active.
On-site improvements focused on local relevance and service visibility.
Includes:
Focused on correct positioning, not aggressive tactics.
Ongoing management of your Google Business Profile to support visibility and patient confidence.
Includes:
Profile optimisation and maintenance
1 managed post per month
1 managed Q&A per month
Ensures accuracy, activity, and consistency.
Consistent business signals across trusted local platforms.
Includes:
10 local directory citations per month
Business details kept consistent across platforms
Supports trust and local relevance.
Ongoing visibility of patient reviews across key touchpoints.
Includes:
Review display configuration maintained
Alignment between on-site reviews and local profiles
Improves client confidence without review campaigns or incentives.
Monthly reporting focused on local visibility and engagement.
Includes:
Local search visibility trends
Map and profile engagement signals
High-level movement and changes
Clear reporting without vanity metrics.
For clinics that rely on local search and nearby clients.
Search expansion
Includes the full Local Trust & Visibility layer:
All foundations must remain active.
Consistent content production aligned to patient search intent.
Includes:
Designed for steady visibility growth.
Keyword targeting based on client intent, not volume.
Includes:
Focused on qualified traffic.
Content reviewed and structured to meet clinical and search standards.
Includes:
No auto-generated or thin content.
Controlled authority growth using safe, relevant links.
Includes:
Avoids aggressive or risky tactics.
Content is integrated into your site properly.
Includes:
Prevents orphaned content.
Monthly reporting focused on search movement and content performance.
Includes:
Clear reporting without guarantees.
For clinics building long-term search visibility beyond local reliance.
All plans are delivered on WordPress. Sites hosted elsewhere are migrated. Where required new sites are built before services begin.
Choose the plan based on what your clinic relies on today.
If your website collects enquiries, supports bookings, or processes patient data, the Website Stability & Control baseline is required to help keep the site stable, monitored, and compliant.
If most new patients come from nearby searches and map results, get Local Trust & Visibility to strengthen how your clinic appears locally and how patients judge you.
If you want consistent growth beyond local demand, get Search Growth & Content to build long-term search visibility through structured content and controlled authority.
| Capability | Managed Hosting | Website Stability & Control | Local Trust & Visibility | Search Growth & Content |
|---|---|---|---|---|
| Monthly price | £35 | £99 | £250 | £500 |
| Role | Infrastructure only | Required baseline | Local presence layer | Long-term search growth |
| Managed hosting & updates | ✓ | ✓ | ✓ | ✓ |
| Performance monitoring & backups | ✓ | ✓ | ✓ | ✓ |
| Consent & data controls | – | ✓ | ✓ | ✓ |
| Accessibility support | – | ✓ | ✓ | ✓ |
| Trust & reputation display | – | ✓ | ✓ | ✓ |
| Analytics & monitoring | – | ✓ | ✓ | ✓ |
| Keyword position tracking | – | ✓ | ✓ | ✓ |
| Heatmaps & behaviour monitoring | – | ✓ | ✓ | ✓ |
| Local on-page optimisation | – | – | ✓ | ✓ |
| Google Business Profile management | – | – | ✓ | ✓ |
| Local authority citations | – | – | ✓ | ✓ |
| Local performance reporting | – | – | ✓ | ✓ |
| Content production | – | – | – | ✓ |
| Treatment & intent targeting | – | – | – | ✓ |
| Internal linking & structure | – | – | – | ✓ |
| Authority building (backlinks) | – | – | – | ✓ |
| Search performance reporting | – | – | – | ✓ |
| Designed outcome | Hosting and updates only | Stability and risk control | Local trust and visibility | Compounding search growth |
Each plan builds on the layer below it.
Application required
For Growth Tracks, we work with one clinic per treatment category and local area.
We do not run parallel growth strategies for competing clinics in the same market.
This avoids diluted effort, overlapping keywords, and internal conflicts.
Availability depends on your location, services, and existing clients.
This policy applies to Growth Tracks only.
Controlled Expansion
Includes the full baseline + local layer: hosting, updates, consent controls, accessibility support, analytics/monitoring, GBP management, citations, and local reporting.
We target 10 realistic search terms based on treatments, location, and intent. The focus is steady progress, not high-risk targeting.
A simple monthly plan covering what pages or topics to build next based on intent and gaps.
Structured improvements to key pages to support local relevance and keyword alignment. No aggressive tactics.
Monthly visibility and engagement tracking across search, map signals, and key pages.
One scheduled touchpoint to review movement, priorities, and next actions.
Established Clinic Growth
Includes the full baseline + local layer. Foundations stay active while growth runs.
Structured content written for patient clarity and treatment relevance. Built to improve topical coverage and visibility over time.
We monitor and target 25 realistic terms aligned to services and intent. Priorities adjust based on results.
Controlled authority growth through relevant placements. Avoids risky link schemes.
A scheduled plan of topics, priorities, and publishing order based on intent and clinic services.
Link targets and placements planned around relevance and safety, not volume.
Monthly working check-in plus a quarterly 1-hour strategy call to reset priorities and direction.
Market Leader Positioning
Includes the full baseline + local layer. Foundations remain active.
High-output content production structured around services, intent, and coverage. Maintains editorial control and clinic-appropriate tone.
We track and target 50 realistic terms across treatments, sub-services, and locations. Priorities update based on movement.
Consistent authority growth using relevant placements with a safety-first approach.
Custom content planning and production built around your clinic’s services, positioning, and demand.
Faster, more deliberate link acquisition with tighter relevance controls.
Weekly working check-ins plus a monthly 1-hour strategy call for direction and adjustments.
Deeper reporting on rankings, visibility changes, content performance, and link outcomes.
For Growth Tracks, we work with one clinic per treatment category and local area to avoid internal competition and diluted effort.
Yes. If your website collects enquiries, supports bookings, or processes patient data, the Website Stability & Control plan is required. All other plans build on this baseline.
Managed Hosting covers infrastructure, updates, and backups only. It does not include consent controls, accessibility support, analytics setup, monitoring, or trust systems. Website Stability & Control adds oversight and responsibility for sites operating in regulated environments.
We support consent systems, record storage, accessibility improvements, and monitoring. Legal compliance depends on your policies, content, and processes. This service does not provide legal advice.
No. Search visibility and bookings depend on competition, demand, and many external factors. We focus on building stable systems and long-term visibility rather than making guarantees.
Stability improvements are immediate. Local and search visibility changes take time and vary by market. These services are designed for steady, measurable progress, not short-term spikes.
For Growth Tracks, we work with one clinic per treatment category and local area. This avoids internal competition and overlapping strategies. Standard plans are not subject to this policy.
Paid campaigns are not included in these plans. Our focus here is owned website infrastructure and organic visibility. Paid campaigns can be discussed separately once foundations are in place.
The goal is prevention through controlled updates, monitoring, and backups. If an issue occurs, backups and oversight are in place so problems can be resolved without surprises.
Content is written for client clarity and search intent, not as medical advice. Clinics remain responsible for clinical accuracy and approvals.
Plans are billed monthly. Downgrades are allowed where appropriate, except where a higher plan depends on a required baseline. Growth Tracks are subject to application terms.
If your site consistently exceeds included capacity, we’ll recommend a higher-capacity plan to maintain performance and stability.
Your clinic owns the website, content, and assets produced during the engagement.
Yes. Many clinics start with Managed Hosting or Website Stability & Control and add layers as demand grows.
Yes. All plans are delivered on WordPress. This allows us to manage updates, monitoring, consent controls, accessibility support, and performance consistently.
We’ll migrate your site to WordPress as part of onboarding. This ensures full control and avoids platform limitations.
Migration scope depends on site size and complexity and is confirmed before work begins.
If you don’t have a site, we’ll build one before services begin. This is handled as a separate setup project, after which you move onto the appropriate monthly plan.
If your site isn’t suitable for migration, we’ll recommend a rebuild. Rebuilds are quoted separately and completed before ongoing plans start.
No. To provide stability, monitoring, and updates, we manage the hosting environment directly. This avoids split responsibility and technical gaps.